Summer in the French Alps Report 2025

Descubra por que os Alpes franceses se estão a tornar rapidamente no refúgio de verão preferido da Europa - para bem-estar, aventura e investimento.

Respire o ar puro da montanha, percorra os trilhos alpinos, delicie-se com uma refeição num restaurante com estrela Michelin no topo da montanha e depois relaxe num banho termal sob as estrelas. Os Alpes franceses oferecem muito mais do que apenas esqui; são um refúgio para exploradores, amantes da boa mesa, entusiastas do bem-estar, artistas e todos aqueles que procuram uma experiência única. Descubra por que esta região é o destino de verão mais popular da Europa.

THE ULTIMATE SUMMER DESTINATION

Summer in the French Alps has shifted from a well-kept secret to a peak-season success story. In 2025, the region welcomed 23.2 million overnight stays, with 60% from international visitors — a trend that’s only growing. Projections for 2025 show summer revenue rising by 25%, outpacing winter for the first time and pushing occupancy to record highs.

For property investors, this evolving landscape offers real upside. Destinations like Megève, Morzine and Les Deux Alpes are seeing surging demand for dual-season homes, especially those that balance rental appeal with lifestyle quality. With market inventory expected to reach 94,391 properties by 2025, the time to act is now — before the summer crowd beats you to it.

EUROPE'S MOST ELEVATED RETREAT

From forest retreats to mountaintop spas, the French Alps are now one of Europe’s fastest-growing wellness and adventure destinations. With over 12,000 km of hiking trails, 35,000 hectares of lakes and wellness experiences reaching 2,500m altitude, the region offers far more than just scenery. 

Picture glacier yoga in Val d’Isère, hydrojet therapy with Mont Blanc views in Chamonix, or sunrise hikes followed by lakeside meditation. France’s wellness tourism market is projected to reach $149.7 billion by 2030. Alpine resorts are doubling down on their summer offering — blending nature, movement and more. Add to that Michelin-starred dining, family-friendly adventure parks and cool, restorative nights around 21°C by day and 12°C by night and you’ve got the perfect destination for a reimagined summer escape.

A SMART HOLIDAY

The French Alps offer one of the most cost-effective summer experiences in France, with rental accommodation averaging 45% less than coastal destinations, while delivering cooler climates, family adventure parks and world-class wellness. For families, it’s a chance to enjoy uncrowded nature, hiking, biking and festivals.

This affordability makes Alpine properties a smart investment, too. With rising international demand in summer and growing occupancy outside ski season, owners can unlock year-round rental income in resorts that appeal to both active families and serenity-seeking travellers.