About the location

Provence is more than a destination; it is a globally revered lifestyle. Between the limestone peaks of the Alpilles and the endless lavender fields of the Luberon,this celebrated corner of southern France offers a postcard-perfect landscape bathed in the unique light that has inspired painters for centuries. Whether you're drawn by its Mediterranean climate, renowned gastronomy, or relaxed pace of life, Provence continues to enchant visitors and property buyers from around the world. Steeped in history, Provence has been shaped by centuries of influences, from the ancient Greeks and Romans to medieval counts and Renaissance merchants. Roman amphitheatres, aqueducts, and historic city centres remain woven into the landscape, while charming hilltop villages and bustling market squares reflect a rich cultural heritage that has inspired artists such as Cézanne, Van Gogh, and Picasso. This remarkable past gives Provence a timeless character that is still evident in everyday life today. From the elegant streets of Aix-en-Provence and the postcard-perfect villages of the Luberon to the dramatic coastline of the Mediterranean and the wild beauty of the Camargue, Provence offers an extraordinary variety of destinations. And with over 300 days of sunshine each year, a relaxed pace of living, and a deep connection to nature, Provence attracts those seeking authenticity, beauty, and a lifestyle centred around simple pleasures.

Provence Sunset

Investment potential

The Alpilles has become one of the most desirable property markets in Provence, attracting both French and international buyers seeking authenticity, lifestyle, and long-term value. Renowned villages such as Saint-Rémy-de-Provence, Les Baux-de-Provence, Maussane-les-Alpilles, and Eygalières have seen sustained demand in recent years, driven by limited housing supply, strict planning regulations, and a growing appetite for high-quality rural living. The area's timeless appeal, combined with its proximity to Avignon, Aix-en-Provence, and Marseille International Airport, has helped support strong capital appreciation and resilience even during wider market fluctuations.

Beyond its lifestyle appeal, the Alpilles also offers attractive rental opportunities, particularly in the luxury holiday market. Visitors are drawn to the region's world-class gastronomy, vineyards, cultural heritage, and outdoor lifestyle, creating strong seasonal demand for character properties, mas farmhouses, and high-end villas. As remote working and lifestyle-led relocation continue to influence buying trends, the Alpilles is increasingly viewed as a safe-haven investment destination—offering the rare combination of heritage, exclusivity, and enduring international appeal that underpins long-term property value.

“The Alpilles remains one of Provence’s most resilient and sought-after markets, where limited supply and timeless appeal continue to drive long-term value.”

Why buy

  • Secure a timeless "legacy home" within France’s most iconic rural landscape.
  • Benefit from a resilient market with consistently high international demand.
  • Access a unique collection of new-build Mas with modern energy efficiency.
  • Enjoy a world-class lifestyle balanced by cultural prestige and natural beauty.
  • Leverage excellent rental potential driven by the region's global appeal.

Know before you go

  • Location is the primary driver of capital growth and rental yields.
  • The region is a year-round destination with distinct seasonal charms.
  • Proximity to "star" villages like Saint-Rémy is essential for long-term value.
  • Understanding local planning restrictions is key to a successful investment.
  • The TGV and international airports make the region globally accessible.

Infrastructure development

While the Alpilles is renowned for its preserved landscapes and traditional Provençal character, the region continues to benefit from strategic infrastructure improvements that enhance accessibility without compromising its authenticity. The nearby city of Avignon remains a major transport hub, with high-speed TGV connections linking Provence to Paris in under three hours, while Marseille Provence Airport provides direct access to major European and international destinations. Continued investment in regional road networks has also improved connectivity between the Alpilles, Aix-en-Provence, the Luberon, and the Mediterranean coast, making the area increasingly attractive for both primary and secondary homeowners. Alongside transport enhancements, local authorities continue to invest in sustainable development, public services, and digital infrastructure. High-speed fibre broadband has been expanded across much of the region, supporting the growing number of remote workers and international residents choosing to settle in Provence. At the same time, the Alpilles Regional Natural Park remains committed to protecting the area's natural and architectural heritage, ensuring that future development is carefully managed. This balance between modern connectivity and environmental preservation is one of the key factors underpinning the Alpilles' long-term desirability and investment appeal.

Provence views

History

The Alpilles is a region steeped in history, where centuries of civilisation have left their mark on the landscape. Occupied since prehistoric times, the area later became an important settlement for the Celto-Ligurian tribes before flourishing under Roman rule. The ancient city of Glanum, located just outside Saint-Rémy-de-Provence, stands as one of the region's most remarkable archaeological sites, featuring Roman monuments, baths, temples, and triumphal arches that offer a fascinating insight into life nearly 2,000 years ago.

Throughout the Middle Ages, the Alpilles became a strategic stronghold, with fortified villages and hilltop settlements providing protection across the rugged terrain. The spectacular village of Les Baux-de-Provence, perched atop a rocky outcrop, grew into one of the most powerful medieval domains in southern France. Over the centuries, the region's olive groves, vineyards, and agricultural traditions shaped both its economy and identity. More recently, the Alpilles has attracted artists, writers, and creatives inspired by its extraordinary light and landscapes, most notably Vincent van Gogh, who created many of his masterpieces while living in Saint-Rémy-de-Provence. Today, this rich heritage remains woven into daily life, giving the Alpilles its distinctive character and timeless appeal.