Athena Advisers partners with Plastic Oceans – A Wave of Change

If you’ve been paying attention to the news or have been on social media lately, you’ll have noticed the swelling numbers of people shouting about the giant problem that is plastic pollution in the world today. A staggering eight million tonnes of plastic are dumped into our oceans every year – that’s the equivalent of dumping the contents of one garbage truck into the ocean every minute. The problem is of a monumental size and is affecting all living things on the planet, from marine wildlife to humans.

We at Athena Advisers have decided to act by partnering with Plastic Oceans Foundation, a wonderful charity helping to bring social awareness of plastic consumption and disposal to the world. Creators of the influential film A Plastic Ocean, which is literally changing lives both in and out of the water around the globe, the organisation are highlighting the seriousness of the situation.

To understand the gravity of the issue, we need to consider the longevity of plastic. Built specifically to be durable, the material material takes a considerable amount of time to decompose, even in seawater: taking anywhere between 10 years (eg. a plastic bag) to 450 years (eg. a plastic bottle). In the meantime, the plastic breaks up, creating microplastics which are consumed by marine life and infiltrate our food chain and water systems, thereby creating a global problem which affects all living creatures.

We’re working closely with Plastic Oceans Foundation to raise awareness in our destinations by organising beach cleanups, visiting schools in Brazil and hosting screenings of their film in London, Lisbon, the French Alps and Brazil, with more to come. Contact us to find out more about our events and how you can get involved, or if you would like to host your own private screening.

Plastic-free solutions

Plastic is all around us and it can be difficult to know where to even begin to contribute towards plastic-free living. There are several ways you can start making a difference by making small changes in your daily lives. Here are a few tips to get you started.


Swap the supermarket for greengrocers, butchers, fishmongers and more to avoid unnecessary packaging and bring a non-plastic reusable bag to take it all home.

Buy a non-plastic reusable coffee cup for your morning fix – you’ll also get your coffee cheaper!

Carry your own filtered water around in a reusable metal canteen – it’s just as good as bottled water and better for the environment.

Challenge your local bars & restaurants to ban straws & always opt for drinks without them.

Trade in plastic lighters for matches or refillable metal lighters.

Recycle
all your disposable plastics, but be sure to thoroughly rinse out all containers. Any plastics found with traces of food in the them will go to the landfill rather than be recycled.

Discover
more tips on how to live a plastic-free life.

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