On the ‘route des vins’ I Athena Advisers15 June 2017
A traditional French asset:
For more than 60 years tourists and wine enthusiast have been led across vineyards and wineries. Today there are a number of associations, which have been created in order to acclimatise people to the wine industry and culture. The ‘Vignerons Indépendants de France’ for example is trade association based in Paris that promotes and assists small and independent winemakers within France.
The wine industry in France now accounts for €12bn in annual receipts and two thirds of wine sales go abroad. Visitors who buy during their tours of wine regions enable small producers to survive and compete with big exporters.
Many regions and vineyards have been listed as Unesco world heritage sites, an honor that reveals the significance of the wine culture in France. Bourgogne, Champagne, Bordeaux are among those that are now protected. These regions never rest and continually reinvest to entice more people to come with new touristic activities, public vineyard openings, even in winter and new tour routes.
Professionalism and nature:
Whilst we may talk about the ‘French wine industry’, you would never hear it referred to this way on the Routes des Vins. Enology is an art and a science, and those who have dedicated their lives to it have turned the sharing of their passion into a profession.
There are now 16 different official ‘routes’ to take in order to discover France’s best vineyards and cellars and at the same time many interesting cultural landmarks. Many combine sport with gastronomy: from biking to running to horse riding, there are various ways to go from winery to winery.