Hot off the press: our latest report from & Athena in the news

30 March

With many of us working from home, now is the perfect time to delve into some of those longer articles and reports that we have been setting aside or bookmarking for later... Whether you are looking for a beautiful alpine home away from home to enjoy holidays with your family or a sound rental investment in a prime location we have collated three articles for your reading list. 

Owning a ski property has obvious lifestyle advantages, see our Reasons to Invest campaign, but it also represents a safe haven for investment. As opposed to stocks and shares which are very volatile, prime locations remain prime which means that a well-positioned ski property is destined for capital appreciation. Whilst the ski season this year was, unfortunately, cut short, we can expect many holidays to be booked in the near future once everything has become more stable. This means that there is strong potential for rental income in the years to come. 

Launched earlier this year, we are excited to announce that our popular Hot Chocolate Index: Alpine Property Report is back. Plus, our French Alps Destination Adviser Charles-Antoine Sialelli was featured in two French publications this month: Challenges and Les Echos magazine. Below we have summarised the key findings from the reports and provided links to the reports and articles so you can read them for yourself. 

Hot Chocolate Index: Alpine Property Report 2020

Athena Advisers - Hot Chocolate Report 2020

Following up on the first edition of the report published back in 2017, our latest report looks at trends in the French Alps property market. Looking at our prime resorts such as Val d'Isère, Courchevel and Méribel, our report analyses price growth over the years, highlights the advantages of buying new-build properties and the emerging importance of summer tourism. Our star graph compares the average price per square for a property with the cost of a hot chocolate in our major French Alps resorts.

 Key findings

  •   2018/19 was the busiest ski season in the French Alps since records started in 1995
  •   Estimated occupancy rates of 70-95%in the winter and 30-60% in the summer 
  •   Approximately 70% of Athena clients apply for a VAT rebate on their new-build property 

Les Echos and Challenges

Our Destination Adviser Charles-Antoine Sialelli was recently featured in special ski reports published in Les Echos an in Challenges. Both of the articles offer some interesting insights into the French Alps property market, highlighting what types of properties are in hot demand and which factors influence rentability.Key findings:




- Added to shortlist

- Removed from the shortlist