The "Marvelous City" needs no introduction, it symbolises Brazil like no other. The beating heart of samba and bossa nova, it has seduced travellers throughout the centuries with its breathtaking landscape, strong local culture and Rio's vibrant and contagious sounds, colours and flavours.
The city has a unique lifestyle, best defined as a laid-back elegance with an excitable energy. Aside from the stunning scenery, it is this feeling of hedonism and being carefree that makes Rio so special, which is why most people think of "the good life" when they think of Brazil's former capital. With kilometres of beachfront, its characteristic sensual rolling hills and Christ the Redeemer's open arms as your guide, spending time here feels like a constant celebration - it's exciting, cheerful and alive.
Rio has a vibrant cultural scene, where film, music, art and design are major players. The favelas and peripheral parts of town have become breeding grounds for new music movements that have crossed the Atlantic and rock the dancefloor from Paris to Moscow and beyond.
Of course, one cannot think of Rio and not think of Carnaval, the biggest party on earth, which has been copied all over the country and the world - but there is nothing quite like the original. Nightlife in the South Zone ranges from hipster bars and burger joints in Botafogo, lively draught beer bars in Gávea for the artsy crowd or trendy restaurants in Leblon and Ipanema, to a sprawling variety of bars, nightclubs and music venues in Lapa.
In addition to all the entertainment, the city offers abundant business opportunities, especially in the gas and oil industry and in TV and film. Rio is home to the second largest industrial park in Brazil and is also an important fashion and design hub, setting trends for the entire country.