Le Grand Bornand is often called the mecca for alpine ski, hiking and cycling enthusiasts. In the winter it combines its ski passes with La Clusaz and offers up to 220km of ski area, while the summer sees a wide range of leisure activities such as hiking, paragliding, hot air ballooning and horseback riding. Cycling is also at the heart of the region – with the famous Col de Colombière mountain pass that takes part in the Tour de France, Le Grand Bornand sees a large influx of cycling fanatics.
The local agricultural economy is thriving, with more than 65 active farms operating over 2,400 hectares of agricultural land. This is reflected in the culinary favourites of the region, with restaurants using some of the best locally grown ingredients, including the Reblochon cheese.
The area is known as a family resort. The village is likely to be filled with children and families throughout the year, rather than the younger, après-ski inclined crowd. The village is traffic-free, providing a safer environment and a relaxed and unassuming dynamic.