LISBONPrincipe Real: Lisbon’s Hip New Shopping Hub

This abundantly charming district, with its whimsical antique stores, renovated mansions and concept stores, sees local brands define Lisbon’s shopping scene.


Principe Real: Lisbon’s Hip New Shopping Hub

This abundantly charming district, with its whimsical antique stores, renovated mansions and concept stores, sees local brands define Lisbon’s shopping scene.

Embaixada - Best shopping in Lisbon

Once home to just a few sleepy local antique shops, Principe Real, a majestic neighborhood famed for its colourful mansions, romantic style palaces and historical gardens, has emerged as the new coolest hotspot for shopping in Lisbon. In an effort to revitalize street shopping and social life in the area, a new generation of forward- thinking lisboetas are behind the blossoming of new concept stores. If neighboring Avenida da Liberdade is where the likes of Cartier, Chanel and Louis Vuitton have their homes and Barrio Alto is a boisterous mix of bars and restaurants, Principe Real is a charming juxtaposition of Old-World charm with tenacious, trendsettering Portuguese brands.

With the exception of a handful of international brands, local is the name of the game in Príncipe Real, and Embaixada is perhaps the coolest concept store in town. Built in 1877, the Palácio Ribeiro da Cunha is an unique building of nineteenth-century Portuguese romantic revivalism and neo-Mooreish style. In 2013 it was reborn into an innovative “shopping gallery”, home to a number of local brands and artists showcasing design, crafts, fashion, gastronomy and Portuguese culture.

“The magic of this space” explains Magda Alves Pereira, the creative director of Boa Safra, a local store selected by Embaixada “is that unlike the high-street, retail spaces here are managed under a serviced-contract which makes it considerably cheaper for budding brands. We are a small community of like-minded people working together to effect change.” The result is an evocative meeting of urban revitalisation with some of the most innovative homegrown brands that Portugal has to offer.

Boa Safra, a dynamic home design store, is defined by a three-part philosophy; timeless design, ecological values and Portuguese designers. “When we were approached to open a store in Embaixada, it was an opportunity to be apart of an young and talented community. Principe Real has been reborn into an animated neighborhood of people who want discover new artisans.” The fresh injection of social and economic life has attracted a new generation of young couples and curious travelers looking for something unique in Lisbon. Príncipe Real is now one of Lisbon’s trendiest areas to buy property with its renovated mansions, small palaces, horseshoe arches and historical gardens.

Magda’s Top 5 Spots in Principe Real

1. Taberna da Rua das Flores

This tiny restaurant was once an old wine tavern for the locals. The food is incredible and the whole ambience is really genuine.
Rua das Flores 103, 1200-194 Lisboa

2. Atalho Real

This meat-lovers paradise is located inside Embaixada. The old kitchen of the palace was transformed into a charming restaurant with a garden paradise overlooking Lisbon’s Botanical Garden.
096, Calçada da Patriarcal 40, Lisboa

3. Gin Lovers Príncipe Real

Again located inside Ribeiro da Cunha Palace (Embaixada), this is a fresh and cool oasis in the middle of the city. With nearly 60 different Gin labels on the menu including some local brands, sip gin in the semi-alfresco setting with great people.
Praça do Príncipe Real 26, 1250-184 Lisboa

4. Walk along the River Tagus

Although not officially in Principe Real, a short 10 minute walk down to the river, Avenida Ribeira das Naus has been pimped with new terracing and deck chairs are the perfect spot to soak up the morning sun. Grab a coffee and some breakfast from one of the kioskos.

5. Jardim de São Pedro de Alcântara

One of the most romantic lookout spots with magnificent views of Lisbon, this belvedere is a fascinating window into Lisbon life. By day, old men play cards and locals walk four legged friends until a vibrant young crowd gather for sunset aperitifs as night falls.
R. São Pedro de Alcântara, 1200-470 Lisboa