LONDONDeveloping a Design Icon: Battersea Power Station

We talk to Matt Townend, Head of Residential Development at Battersea Power Development Station Company, about developing a design icon.

LONDON

Developing a Design Icon: Battersea Power Station

We talk to Matt Townend, Head of Residential Development at Battersea Power Development Station Company, about developing a design icon.

Roof-top pool at Battersea Power Station

As London’s largest development since Canary Wharf, it takes a bit of time to get your head around the sheer scope of Battersea Power Station.  We talk to Matt Townend, Head of Developments, to get the inside track on the project.

1. What makes the development so revolutionary?

The project marks one of the most significant real estate developments in the world. It’s also one of the most eagerly anticipated new urban developments in London and the largest since Canary Wharf.

The size of the regeneration is quite staggering. Once completed, it will deliver over 3 million sq ft of space for shops, restaurants, cafés and offices, as well as approximately 4,000 new homes.  An estimated 17,000 permanent jobs will be created spanning a 42-acre riverfront site. In addition, the Zone 1 Northern Line Extension, due to open in 2020, and new riverboat services will provide fantastic travel connections into and out of Battersea, and the surrounding areas, connecting to the City in just 12 minutes.

But more than just its size, it’s truly unique for a number of other reasons. Firstly, it’s a true mixed-used development with a strong commitment to building a great community, while ensuring the grade 2 listed Power Station sits at the heart of the project and retains its architectural authenticity.​

2. What are the expectations for capital appreciation?

It’s worth noting that historically, there has been a north/south river divide in London, but up and down the Thames that gap has closed, apart from between Battersea and Chelsea. This has been for a number of reasons; lack of public transport, shopping and good restaurants have all counted against Battersea. However, that is changing and once the new Zone 1 tube station and Power Station itself opens, Battersea will become an accessible and exciting place to work, live and visit. Currently, Battersea Power Station (BPS) represents only 35% of the values of new builds north of the river, but people who have bought at BPS have already seen average growth of 30% in value, and the future looks even brighter.

3. Who is the target market? Are some sections more suited to a specific demographic than others?

The development is targeted for everyone to use and enjoy. This is the true nature of mixed used sites and why we’ve developed the ‘live, work, play, shop, eat, stay’ concept. Everybody will be able to experience the fantastic facilities on offer, from cultural activities to employment options, first class shopping options, a plethora of places to eat and drink, green open spaces, and of course living spaces from affordable to luxury. It’s not about how much you earn or where you come from, it’s about an approach to life and wanting to be associated with a truly authentic and exciting part of London.

4. What most inspires you about the project?

First of all, its Battersea Power Station itself, designed by Wilkinson Eyre Architects.  Spanning 3 floors, approximately 63% of the space inside the station represents retail, while leisure facilities include a boutique hotel and an 2000 capacity entertainment zone, an arts & cultural space, and 254 residential properties.  In addition, we will be opening 470,000 sq ft of workspace, designed to have a creative ‘look and feel’ enveloped within some of the largest floorplates in London, ensuring the original rich industrial heritage of the Power Station is retained.

Residential

A key part of our regeneration project is Phase 3. This will entail 1,363 Gehry and Foster designed homes on either side of a new pedestranised high street for London, called ‘The Electric Boulevard’, 350,000 sq ft of space dedicated to retail and food & beverage outlets.

On a personal level, to work with such incredibly talented architects – Gehry Partners and Foster + Partners’ – has been an absolute joy. While the pedigree of both is clear for all to see, their passion and drive to create beautiful, functional and exciting buildings has been exceptionally inspiring. The whole team here is incredibly proud of the buildings and visionary masterpieces that have been created.

Alongside the actual apartments, the residents’ facilities are truly amazing, extending to two residents’ lounges – one at 7,500 sq ft and the other measuring 7,000 sq ft, a 5,400 sq ft gym and a pool, all complemented by the longest residential rooftop gardens in London. At present, the main residential availability and activity is via Phase 3. Entry prices here are £1.35m for a 2 bed and 2 bath Gehry designed home. A 2 bed and 2 bath Foster designed home starts at £1.68m.

Roof-garden with view of London
  • Love at First Sight
    LisbonLove at First Sight

    How a sustainable approach to development can breathe soul into a city.

    01.Aug.2017
  • The city that sings: Lisbon’s creative scene
  • Barcelona: The Local Insider
    BarcelonaBarcelona: The Local Insider

    We talk to one of Barcelona’s style innovators, Maxi Zigart, about the city’s design scene and the best, secret spots to eat.

    09.Jun.2017
  • Expert Profile Parisian Property Advisers Clementine Georges
  • Where to work in Barcelona
    BarcelonaWhere to work in Barcelona

    British-born entrepreneur Benjamin Nachoom talks global business trends and how Barcelona’s work culture is shifting.

    26.May.2017
  • The secrets to investing in Barcelona's property market
  • Bamboo Is this the future of sustainable building?
  • Lisbon’s hottest new neighborhood Intendente
  • Ahead of the curve: What's next for Lisbon?
  • An Artist's Guide to Paris
    ParisAn Artist's Guide to Paris

    Where do the modern-day Monet's hang-out? Athier Mousawi shares his paint-splattered black-book on his favourite art-inspiring spots and the hidden places where creatives go to connect. Consider this your ultimate insider artist’s guide to Paris.

    12.Apr.2017
  • Do artists still live in Paris? Property and Art in Paris
  • How to buy property in Lisbon expert insight Carlota Pelikan Athena Advisers
  • Where to Eat in London? London's best insider restaurants
  • Lisbon's organic and vegetarian scene takes off
  • Luxury rental service One Fine Stay set to take on the world
    LondonLuxury rental service One Fine Stay set to take on the world

    Onefinestay, which rents homes far beyond the ordinary, is poised for global dominance. We talk to Deputy CEO Keyvan Nilforoushan about what lies behind their success, and how to get your property on to their increasingly competitive books.

    07.Feb.2017
  • Val D'Isere Special: Insider Travel Guide with Roman Carel
  • All the Way to the Top – The Changing Face of Val d’Isere
  • Where the Locals Go Mauritius
    MauritiusWhere the Locals Go Mauritius

    Time for some winter sun? Here’s how to get beyond the super spas and beach resorts of one of the world’s most gorgeous islands and live it like the locals do.

    19.Jan.2017
  • How to change the world smog free towers Daan Roosegaarde
  • Restaurants that Paris Locals Love
  • Diversify Your Portfolio: Could You Make Your Living Off a Tescos?
  • Where and how to buy property in the Alps with Destination Adviser Charles-Antoine
  • How I Live: Adventure Master-Mind Bobby Melville
  • Surf's Up: Where to Surf in Lisbon
  • A Chic Weekend Style Guide to Paris
    ParisA Chic Weekend Style Guide to Paris

    In the words of Aubrey Hepburn, ‘Paris is always a good idea”. Local design expert Pierre Frey shares his insider tips for the chicest weekend in Paris.

    11.Nov.2016
  • Why Lisbon's Tech Scene is on Fire
    LisbonWhy Lisbon's Tech Scene is on Fire

    Lisbon has already been hailed as Europe's answer to San Francisco, yet as the world's leading tech conference moves its headquarters to the Portuguese capital, the start-up scene looks set to accelerate.

    04.Nov.2016
  • An Insider's Travel Guide to La Rosière
    The French AlpsAn Insider's Travel Guide to La Rosière

    As Alpine property advisers, we love skiing as much as you do. Its why, every season, we connect with our network of on-the-ground experts across the Alps to get the inside-track. Now, instead of passing around hand-written tips before trips, we’ve compiled the AA’s Alpine Guide. Don’t dream of buckling your boots without it…

    27.Oct.2016
  • 350 million euro investment to put one of France's first ski resorts back on top
  • Why the locals love the Left Bank ?
    ParisWhy the locals love the Left Bank ?

    Globally renowned as a cornerstone of Parisian culture and heritage, Paris' 6th arrondissement encompasses St German, The Left Bank and some of the city's most iconic brasseries, but what's it really like behind the scenes? Locals share their insights and where to go to beat the tourist crowds.

    29.Sep.2016
  • How I Live: Adventure Journalist Tobias Mews
  • Developing a Design Icon: Battersea Power Station
  • Interior Design Report: The Wonderful World of Pierre Frey
  • Principe Real: Lisbon’s Hip New Shopping Hub
  • Where to eat in Lisbon: Restaurants that locals love.
  • Designing for the Future: London's newest neighborhood
  • Trend Focus: Where the sun shines and the living is easier
  • How I Live: Relocating to Mauritius
    MauritiusHow I Live: Relocating to Mauritius

    How a move to Mauritius enabled a high-flying tech executive to swap the rat-race for sunshine time with his young family and new business opportunities.

    20.Jul.2016
  • Dollar swing sets the Paris property market up for a boom.
    ParisDollar swing sets the Paris property market up for a boom.

    “There has never been a better time to invest. We have seen international property investment increase 4% in the last 6 months, and with the current rate of dollar investment, prices are set to increase" says Camille Letuve, a Partner at Athena Advisers,

    06.Jul.2016
  • How I Live: Alpine Adventurer Squash Falconer.
  • City vs. Country in Paris with Bridgitte Dempsey
  • Weekend escapes from Paris
    ParisWeekend escapes from Paris

    The founder of one of Paris's hippest organic grocery stores L'Epicerie Générale, Marseille-born Maud Zilnyk shares her secrets on where she goes in Paris and the best place to escape for the weekend.

    07.Jun.2016
  • Paris Focus: Why this new launch is the rarest of finds
    ParisParis Focus: Why this new launch is the rarest of finds

    “If new-builds are rare, waterfront new-builds in Paris are virtually unheard of.” As part of an exploration of the Parisian property market, we take a look at one of the most eagerly awaited launches in Paris of the decade, a water-front Haussmannian beauty on the city-centre island of Ile de la Jatte.

    06.Jun.2016
  • City vs. Country in Paris with Émilie Gervoson
    ParisCity vs. Country in Paris with Émilie Gervoson

    In this series we follow 3 Parisiennes, short on time, but keen for adventure as they navigate life in Paris, local property prices and planning the perfect weekend getaway within 3 hours of Paris.

    06.Jun.2016
  • Trend report Mauritius
    MauritiusTrend report Mauritius

    ‘Every weekend in Mauritius is like ‘les grandes vacances’, says 33 year old Parisian-born Franco-Mauritian Isabelle Dupond ‘It feels like being a kid again.

    27.May.2016
  • Why Summering In The Alps Is Back
    The French AlpsWhy Summering In The Alps Is Back

    For years only frequented by locals and a handful of clued-up foreigners, the crisp mountain freshness, soaring valleys and sky high-blue of the French Alps is now becoming a must-visit Summer and savvy property investment destination.

    19.May.2016
  • Santos: Lisbon’s Newest Epicentre of Cool
    LisbonSantos: Lisbon’s Newest Epicentre of Cool

    Perched on a hill facing the river, Santos is home to a kaleidoscope of art aficionados, architects and designers. Design pioneers Paris:Sete shine a light on life in Santos.

    10.May.2016
  • Paris city Adviser interview: Clement Felisa
    ParisParis city Adviser interview: Clement Felisa

    To celebrate the recent launch of our new Paris offices, who better to talk to about the passions and pitfalls of the Parisian property market than our city advisor, Clement Felisa.

    28.Apr.2016
  • One Day In Hackney With James Ramsden
    LondonOne Day In Hackney With James Ramsden

    Following on from our insider interview with foodie-cum-restaurateur James Ramsden, we delve into his Black-Book for spots not to miss for the authentic East London experience.

    12.Apr.2016
  • Hackney Under the Spotlight, London’s Hippest Neighborhood
    LondonHackney Under the Spotlight, London’s Hippest Neighborhood

    While once renowned for its rhyming slang and traditional pubs, East London has evolved into London’s hippest district, thanks to its proximity to the City, relatively affordable rents, and dynamic restaurant and nightlife culture. We sit down with restauranter James Ramsden to uncover why Londoners have fallen so in love with the East.

    11.Apr.2016
  • One Day in Paris with Caroline de Maigret
    ParisOne Day in Paris with Caroline de Maigret

    Following on from our insider interview with fashionista-cum-author Caroline de Maigret, we delve into her Black-Book for spots not to miss for the authentic Parisian Experience.

    15.Mar.2016
  • Lifting The Lid on Pigalle, Paris’ Most Non-Conforming Neighborhood
  • Is this the next Shoreditch? A spotlight on Mouraria, Lisbon
    LisbonIs this the next Shoreditch? A spotlight on Mouraria, Lisbon

    With a reported 95% of Lisbon’s property still primed for renovation, it’s a city in constant metamorphosis. Yet while first-time visitors tend to be attracted to the elegantly bustling Chiado, sophisticated Barrio Alto and the buzzing bars of Cais do Sodré, its in neighborhoods such as Mouraria where forward-thinking developments are driving the evolution of the next generation of hot-spots.

    29.Feb.2016
  • Escape The City - Lisbon
    LisbonEscape The City - Lisbon

    London, Paris, Lisbon… while we love the dynamic metropolises where Athena Advisers is based, there’s little like escaping for the weekend to deserted beaches and country-side cabins to remind us of what life is all about. Introducing our Escape the City series – hand-picking the best insider weekend bolt-holes that balance out city-life.

    16.Feb.2016
  • Are
    ParisAre "uber chefs" the key to getting under the skin of a new city ?

    What do you get if you mix talented home-chefs with diners looking for a more dynamic culinary experience? Spearheaded by the success of Airbnb for hotels and Uber for taxis, “meal-sharing” is the latest innovation when it comes to the way we dine and discover cities.

    05.Feb.2016
  • On The Trail Of Alvaro Siza by Amelia Hazlerigg
  • Step Inside Lapa
  • Is Lisbon the next San Francisco?
  • What Are You Eating?
  • Lisbon city Adviser interview Carlota Lancastre
  • New Heights
    The French AlpsNew Heights

    Alpine architecture is no longer limited to age-old wooden chalets, as visionary architects create modern masterpieces in the mountains.

    20.Nov.2015
  • Industrial Revolution
    LisbonIndustrial Revolution

    LXFactory: an industrial wasteland turned Lisbon’s beating heart of creativity.

    14.Nov.2015
  • The Golden Ticket
    LisbonThe Golden Ticket

    Of all the European governments offering residence permits to wealthy non-European investors, Portugal has been the most successful. But will the scheme last?

    11.Nov.2015
  • The Art of Hoppyness
    The French AlpsThe Art of Hoppyness

    Christian Luthy, founder of Le Bec Jaune in Morzine, left a London career to brew craft beer in the Alps. And he’s not the first entrepreneur to have traded city for slopes.

    01.Nov.2015
  • Safe and Sound
    LondonSafe and Sound

    London attracts more foreign investment in real estate than any other city worldwide. But can it be too much of a good thing?

    15.Oct.2015
  • A Taste of the Times
    ParisA Taste of the Times

    Alexandre Cammas, founder of French gastronomic guide Le Fooding, singlehandedly shook up a staid Parisian dining scene. But who is picking up where he left off?

    14.Sep.2015

Company Registration Information 4648699 / Carte de transaction immobilière No T14968

- Added to shortlist

- Removed from the shortlist

Undo